maudlin lucile: From the Editor's Desk: Leaving the desert

Monday, May 27, 2013

From the Editor's Desk: Leaving the desert

CTIA

What do you do if you're covering the final spring CTIA event in Las Vegas, at which not a single major mobile manufacturer has a booth, the only real hardware releases came from Kyocera (which is very much trying to get a foothold in the smartphone space, and good on them for doing it), and the only major operator news came from ... Jennifer Lopez?

Yeah, that was our week in Vegas. It'd be easy to bitch and moan about it being a "slow" show. But then again it'd be easier (and far, far cheaper) to not have come in the first place. So we did what we do -- we cover what we can see, and search for things we can't. In fact, it almost becomes a bit of a game among the press. With no pressure to be "first," it's a test to see who can dig up something to write.

We had three of us here, which probably was two too many. The An(n)drews, as I've taken to calling them -- Anndrew Vacca and Andrew Martonik -- did fine work while I mostly tended to some #TM13 duties. But then came Verizon's announcement, which pretty much was the only thing we knew we had to be at. We had no idea what it was going to be, but it was the only real press invite of the week. So, we went. And what did we get? The one and only Jennifer Lopez standing about 20 feet away, awkwardly squinting into a large teleprompter, launching Viva Movil, which promises a better mobile shop shopping experience aimed at Latinos. A fine proposition, I think, and I've got nothing against marketing to certain demographics. (For those decrying the move as racist, every marketing campaign is racist. And sexist. And takes age and prosperity into consideration. Welcome to the real world.)

The next morning, after a good portion of the attendees had cleared out (to say nothing of most of the press), Ashton Kutcher had a little fireside chat with CNBC's Julia Boorstin. It was interesting, if a bit rambling, but on the whole not the worst way to spend an hour.

Readers' reactions were interesting, though. It's nice that folks worry about us wasting our time -- and it happens, sure -- but this is our job, after all. There was so much more gnashing of teeth over the Verizon/Jennifer Lopez announcement (which really had less to do with Verizon, since it's a silent player in all this) and less talk of Ashton Kutcher's 60 minutes on stage, which was filled with great quotes and (surprise, surprise) even a few insights. It's easier to get upset than parse, I guess.

Me? I was just stoked to have taken some of the best liveblog pictures in my career. Maybe I'm finally getting more comfortable with it. Or maybe it helped having them closer and well-lit.