1) Get a web designer to set up the site (using the OS system of your choice) and then show you how to use it. Costs will be <?300 as it would be just setting up and training you.
They would use a pre-built theme to skin the system, so you're online and ready to go.
2) Get a web designer to skin you a custom theme, and do the full set up of the site (products, seo settings etc). This will come in at anywhere from ?500 to ?10k depending on complexity and how much work is needed.
#1 is a basic install to get you online, you will need to do a lot of stuff yourself
#2 is a full site install, customisation to your needs and most things will be done for you
#1 can be re-skinned later on if money is tight, so you could start on #1 and get the customisation done later on.
Source: http://www.ukbusinessforums.co.uk/forums/showthread.php?t=290156
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